BRITS ‘too embarrassed’ to wear a hearing aid

September 10, 2018

Silent epidemic of hearing loss means Brits damaging quality of life, say experts

NEW Styletto by Signia is a revolutionary hearing aid that aims to empower wearers through technology, innovation and stylish design

Friday 7th September 2018. Over half of people might who need a hearing aid aren’t doing so because of discomfort (57%) and embarrassment (56%) according to a recent survey of UK consumers[i]. In light of this, experts are warning that in choosing not to wear a hearing aid, many could be seriously damaging their quality of life.

The survey was commissioned by hearing industry innovator Signia, who have just this week launched the NEW Styletto – a hearing device which uses design, style and technology to fill a gap in an otherwise untapped health device market.

Styletto is a hearing aid that consumers will be proud to wear, and which addresses the needs of ‘baby boomers’ for whom quality, design and the freedom to stay active are far more important than for previous generations.

The survey also revealed that for those who did wear a hearing aid, 71% wished they had got one sooner. The main reasons for this included that it would give them a better social life  (63%), better mental/emotional health (39%), better performance at work (23%), less fatigue in the evening (19%).

Hearing expert Geoffrey Cooling commented: “Experts have long been flagging the increasing rates of consumers who do not wear a hearing aid, but who are damaging their quality of life in not doing so. It’s a real shame that so many people are put off by wearing a hearing aid when so many of them would really benefit. Audiology technologies have come on in leaps and bounds in recent years and people need to be made aware this. It can be really damaging to let hearing loss go untreated, and it can be really isolating experience.”

Maarten Barmentlo, Signia’s marketing lead, said “Hearing aids have long been associated as being out of date and not at the cutting edge of today’s cool technology and we wanted to change that perception. Styletto has implemented the best possible technology to ensure that not only does the product deliver incredible sound, but is also a very user-friendly device.”

As well as technology, design and wearability are two other key components of the Signia concept. It is the first truly desirable hearing aid built with beautiful, tactile materials in a choice of three striking brushed metal finishes. It looks more like a piece of high-end wearable tech than a medical device. It borrows design language we are familiar with, with a seamless slim form factor, and smooth lines. It is a genuinely gorgeous object. The Styletto also allows genuine freedom for the user.

Borrowing from the usability of modern wearable technology, the Styletto also provides users with freedom and flexibility unlike any other hearing aid before. The device charges exactly like a smartphone device with fully rechargeable built in lithium-ion batteries. It also comes with its own portable charging dock which allows up to four days of continuous use on-the-go without the need to go home to power up. The charging dock is so small it easily fits into a shirt pocket making it really portable.

As with all Signia products Styletto does not fail to deliver on sound quality, giving crisp and perfect audio to the user. Signia's NX Audiology technology ensures industry-leading sound and a top-quality natural voice processor.

BRITS ‘too embarrassed’ to wear hearing aids



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